What does a lead
actually cost you?
Slide the inputs to model your business. We'll show what you spend, what you close, what you make, and whether your marketing is actually pulling its weight.
01 Your numbers
Tell us about
your business.
$75
$10$500
100
101000
20%
1%80%
$2,500
$100$50,000
$2,995
$0$15,000
Defaults reflect typical service-business benchmarks. Drag any slider to model your real numbers.
02 Your ROI
PROFITABLE
Return on ad spend (ROAS)
4.8×
For every $1 spent (ads + retainer), you make $5.
Monthly ad spend
$7,500
100 leads × $75
+ Retainer
$2,995
Monthly management fee
Total monthly cost
$10,495
All-in marketing investment
Closed deals / mo
20.0
100 × 20% close rate
Monthly revenue
$50,000
Closed deals × $2,500
Monthly profit
$39,505
Revenue - total cost
True cost / acquisition
$525
Including retainer + ad spend
Annual revenue
$600,000
At current pace
Annual profit
$474,060
Net of all marketing costs
You're in the black. Every $525 of marketing brings in a $2,500 customer. The lever with the most leverage is usually close rate, not lead volume - a 5-point lift here adds $12,500 / mo.